Under Armour Outlet Melbourne – Come to the Neighborhood’s Under Armour Franchise to Buy the Popular Under Armour Sneakers.
May 19, 2017
In order to achieve its ambitious goal of becoming a $10 billion company, under armour shoes knows it will have to be a footwear powerhouse.
Should you pass the company’s last earnings report, that initiative has been doing great. Footwear sales during the last quarter of 2016 were up 36%, according to the company’s own metrics.
But that number doesn’t tell the full story. In accordance with another number by industry analysts at NPD Group, the sales of Under Armour’s footwear actually fell 20% during that same period.
These numbers are both accurate. How is the fact possible? Under Armour’s number includes sales right to customers as well as sales to wholesalers, since the FEC requires, whilst the NPD number measures actual sales to consumers.
The discrepancy is explained because under armour store australia sold a great deal of shoes to retailers, but those retailers couldn’t move them. It means inventory accumulated, causing problems for retailers and necessitating discounting, industry analyst Robin Lewis writes on his website The Robin Report.
That’s not great news for less than Armour’s star-powered footwear business, which includes seen sluggish rise in its models endorsed by all-star basketball player Steph Curry. Basketball footwear sales industry-wide were down about 20% in 2016.
The athletic shoe industry as a whole has shifted to lifestyle and retro styles, that under armour outlet melbourne has limited offerings. NPD analyst Matt Powell called retro styles “the 15dexjpky player within the athletic footwear market” growing at 29% through October of 2016. Unlike Adidas and Nike, Under Armour lacks decades of footwear styles to get inspiration from and contains virtually nothing to offer in this particular category.
Under Armour as a whole is shifting strategy right after a disappointing quarter, admitting which it missed the athleisure trend.