Medical Web Marketing – To The Advantage Of Your Corporation, Review The Subsequent Journals Pertaining To Medical Web Marketing.
April 19, 2017
These are all good questions, especially when the inquiring party is paying medical web marketing to promote an internet site and attract visitors (and ultimately new patients). The trouble? Answers to simple SEO questions are usually greater than a little complicated.
Search engines are remarkably sophisticated systems. Note the use of the word “system.” Many people usually imagine search engines like google as some kind of computer device that appears in the Internet in a nanosecond and returns an instant reaction to an Internet searcher’s query.
That’s hardly the way it is. Instead, search engines like google require notably intricate computer software, data centers and networking which costs billions of dollars.
Today, doctors depend increasingly on search engines to enable them to find new patients. Due to the growing influence of the Internet on the business of medical care, we’re dedicating a series to untangling the complexity of online search.
We’ll avoid the really geeky stuff but hopefully provide an adequate amount of the basic principles for the doctor simply wanting to become a better manager. Let’s start with this installment about the first rule of SEO.
The only exception to this particular statement is when you work for Google or any other online search engine. For the remainder of us, SEO is approximately information quality.
Search engines use software to analyze all 250 million-plus websites online, using something called robots or spiders to “crawl” the sites. In a process called indexing, these robots gather, analyze and store what they find into a database.
The Google database – stored on over a million computer servers around the world – is exactly what you, the web searcher, explore each and every time you conduct a Google search.
Google, king of Search on the internet
We’ll focus here on Google because approximately three of four Internet searchers use that particular online search engine. This is regarding the only computer stuff any medical marketer or doctor may wish to understand about Google:
Google crawls greater than 20 billion webpages on a daily basis, as outlined by Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for just about any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is probably by far the most closely guarded trade secret on the planet.
The Google algorithm assesses more than 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of these signals.”
Google keeps all of its data in a unknown quantity of data centers around the world, each typically costing just as much as $600 million to build and contain approximately 50,000 servers. This is because search engine listings have countless small databases, each focused on a keyword topic. It is then easier for them to retrieve dexhpky73 in fractions of the second.
Okay. End from the techy stuff. We only cite these statistics in hopes of endowing feelings of humble respect for which we take into account the greatest human invention ever: the world wide web search engine.
Otherwise, the work of improving search-engine rankings is focused on the caliber of info on each web page.
Google’s 200-plus signals include factors including the page’s content, title, any keywords in headlines on the page, proximity of keywords to each other on that page, the page URL (website address) and PageRank, a Google way of measuring how many other web pages link inward to that particular page.